Case study 2

Over the past three months, our website’s web search performance has registered a total of
40,500 impressions and secured 5,450 clicks from users. This activity resulted in an average
click-through rate (CTR) of 13.5%. During this period, our site maintained an average search
ranking of 19.8, with performance showing high volatility, including a prominent spike in both
clicks and impressions around mid-August.